Self Driving Semi Truck Embark Partners with Luminar to Accelerate Commercial SaaS Autonomous Truck Deployment


Staff member

SAN FRANCISCO, November 03, 2021--(BUSINESS WIRE)--Embark Trucks, Inc. ("Embark"), a leading developer of autonomous software for the trucking industry, and Luminar Technologies, Inc. ("Luminar") (Nasdaq: LAZR), the global leader in automotive lidar hardware and software technology, today announced a novel partnership to equip Embark’s truck fleet with Luminar’s long-range lidar. This partnership gives Embark and its carrier partners access to Luminar’s cutting-edge automotive-grade long-range lidar sensors as the company progresses towards commercial deployment and delivery of its 14,200 non-binding truck reservations in 2024.
Embark: Our trucks rely on the range, resolution, and high fidelity of Luminar’s lidars to reliably see other vehicles, lane markers, traffic lights and signs, accidents, and countless other road features at long distances.

Embark is pursuing an asset-light go-to-market approach – focusing on delivering the best software for autonomous trucking – and works with partners like Luminar to utilize the best hardware for autonomous trucks. Luminar’s sensor offering stood out from the beginning due to its industry-leading performance, scalability, and automotive-grade capabilities. Data collected from the partnership will improve the Embark Driver’s perception range and perception capabilities, leading to a safer autonomous solution that can be integrated into all four major truck OEMs via the Embark Universal Interface (EUI).

"We’ve spent over three years working with Luminar to leverage best-in-class sensor tech to power the Embark Driver," said Alex Rodrigues, CEO of Embark. "Today, we’re deepening our partnership with Luminar and ensuring that our fleet partners will have access to a safer, more performant system when we deploy our technology commercially beginning in 2024."

"Embark has been the longstanding independent leader in autonomous trucking, and we’re excited to help them and their customers on their transition towards commercial deployment with this partnership," said Austin Russell, Founder, and CEO of Luminar. "We continue to see an increasing near-term market opportunity for autonomous trucking, and are leveraging our work in the high-volume consumer vehicle space to move full speed ahead into commercial vehicles."